The client asked for a brand with elements of dogs, both Finland and Colorado, and a Nordic influence, specifically Sami Symbols shown above. I recommend clicking through the proposal at the bottom of the page to gain a deeper understanding of this project and its meaning to the client.
primary mark
I designed a mark that embodied Nordic influence with a dog as the primary face of the brand. I allowed for the client's other inspirations for the brand to create a story with the branding as a whole rather, than all into the primary mark. The elements of Colorado and Finland come into play with the brand's flavor icons.
Secondary mark
Pattern
Colorado & Finland inspired flavor icons
Packaging Design
Emphasis on brand assets and the core story of Koira Kaakao. The packaging is still in progress!
brand mockups / possible merchandise
design proposal