Problem Statement & Target Behavior
I chose to create a task management app because I wanted to create a software that helps users manage daily tasks while also motivating user productivity.
Other task management apps currently on the market are great for task organization, but lack the personal and emotional value of encouraging the user. My app puts that idea on the forefront, making daily tasks less overwhelming and more manageable, while also being able to track your productivity progress as time goes on. The user is inclined to change their behavior due to the incentive of "closing their daily rings", meaning they completed all tasks for that day.